NEW DELHI: Dollar Industries Limited on Thursday unveiled its new corporate brand identity with Bollywood actor and brand ambassador Akshay Kumar through a webinar.
Dollar Industries has also revamped its website and created an e-commerce platform for consumers to shop directly. It will also actively use social media to promote products as digital becomes preferred shopping channel amidst ongoing pandemic, it said.
The inner wear and hosiery segments brand's logo that reads ‘Wear the Change’ is in black and white logo and is in sharp contrast to the old one which was used yellow and red colour on a white background.