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For television, NFL deal is likely a matter of survival

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NEW YORK – The $113 billion deal to telecast NFL games through 2033 is head-swimmingly large — until you consider that the very survival of broadcast networks as we know them may depend upon it.

The deal announced by the NFL and media companies last Thursday spreads professional football content broadly, with CBS, NBC, Fox, ABC, ESPN and Amazon all getting pieces, and locks it in at a time little else can attract such a wide audience. “If you think of the future of network television, there is nothing more important to it than the NFL,” said Rich Greenfield, a media analyst for LightShed Partners, an industry research firm.

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