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Gucci, Gus Van Sant challenge fashion cycle with film collab

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MILAN – Gucci creative director Alessandro Michele has been looking to transcend the runway show, and the coronavirus pandemic has provided an apt moment.

Michele teamed up with American film director Gus Van Sant to create a seven-part miniseries revealing Gucci’s latest collection, titled “Ouverture.” The videos will be trickled out a day at a time starting Monday in the format of a virtual film festival and following the addictive pattern of streaming services.

Film and fashion have a long relationship, and Gucci is not the first fashion house to team up with a filmmaker, even during the pandemic.

Ferragamo presented a film by Luca Guadagnino, the Italian director of “Call Me By Your Name” as the backdrop to its live show in September,.

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