Head over to our new Lanarkshire Live Facebook page to make sure you're up to date with the top stories in the regionAligned with the aims of Equally Safe, the Scottish Government strategy, the challenging demand approach advocates that addressing demand is fundamental to reducing commercial sexual exploitation and promoting gender equality.It recognises the inherent imbalance in power between men and women in society which, in turn, is mirrored and reinforced through commercial sexual exploitation.Challenging demand aims to prevent and reduce levels of gender-based violence as well as change cultural attitudes that perpetuate such abuse.Don't miss a thing from your area - sign up for the new Lanarkshire newsletter!From the latest breaking.