The world of gaming is experiencing a surge in popularity, as the COVID-19 pandemic continues to keep many people close to home. “Gaming” can mean anything from desktop games, consoles like the Nintendo Switch, or an app on your phone.
Jason Furlano with MiQ Canada said the company is looking at how the COVID-19 pandemic has impacted how people are consuming different forms of media.
Furlano said search trends from Week 1 of the pandemic to Week 7 have shown a massive increase in the number of searches for gaming consoles. “If you take the search phrase, ‘Buy Nintendo’ it grew 890 per cent from the first week through to the seventh week.” Elsewhere, “buy Xbox” searches grew 80 per cent and “buy PlayStation” grew by 70 per cent. [ Sign up