The Interactive Advertising Bureau, organizer of the NewFronts, is moving the annual pitchfest to June to give presenters more time to prep their virtual showcases.
The NewFronts were originally scheduled to run from April 27 to May 6. But after the novel coronavirus outbreak hit the United States, the IAB decided to turn it into a virtual event with partners including YouTube and Twitter agreeing to live-stream their presentations.
Now, the IAB says in a blog post that it will postpone the event by a little more than a month, moving it to June 22 to "give publishers time to be creative, fine tune their messages and do their best work." The IAB did not say how many participants would continue to offer presentations given the new schedule..