Cremated palette, featuring gray tones and shade names inspired by, well, death. The announcement resulted in swift backlash due to the ongoing coronavirus pandemic, and in a new video, Star responded to the criticism and explained why he decided to move forward with the launch.
According to Star, the palette was in development well before the pandemic began, and he and his eponymous brand already had delayed the launch once.
Cremated's debut only fit with the current timeline due to production schedules for his other upcoming products. Had he not moved forward, the collection would have been pushed back until 2021, and the products would have risked expiring.