Kim Kardashian has been criticised for labelling a black face mask as 'nude' in her latest Skims collection. Over the weekend, the 39-year-old mum of four launched a collection of face marks that came in a variety of different shades.
Describing the collection as 'five shades of nude,' the reality star was quickly slammed over one of the masks. Despite the $8 mask selling out in hours, Kim was quickly called out as 'casually racist' and 'culturally out of touch' for providing a dark skinned model with a black mask.
The comment section is filled with criticisms over the marketing choice. "The nude shade for the Black model is inaccurate, offensive, and culturally out of touch," wrote one Twitter user.