Kim Kardashian has come under fire from fans after she posted promotional images of her new SKIMS face masks that were dubbed "casually racist".
The 39-year-old, who launched her clothing business last year, showed off her new line of protective face masks to her online following, which, according to the star, come in different shades of "nudes".
SKIMS features body-shaping garments including leotards and leggings, but in a bid to help with safety during the coronavirus pandemic, Kim decided to sell non-medical masks in five shades.
However, despite selling out in hours, many pointed out that a black mask was advertised as a "nude" option for a dark-skinned woman.