Kim Kardashian’s line of non-medical face masks sold out just one hour after it was launched over the weekend. The reality star and KKW Beauty mogul announced her shapewear brand SKIMS would be releasing a collection of reusable face masks, priced at $8 (£6.60) per mask and available in five different neutral shades – soft, sand, clay, sienna, cocoa and onyx – to match a range of skin tones.
The masks, inspired by SKIMS garments, are made from a blend of nylon and spandex, and while they can reduce exposure to bodily fluids they will not eradicate the risk of contracting coronavirus.
And after launching the masks on Saturday, Kim took to social media to announce that they had completely sold out after just one hour. “Unfortunately our