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Bad Bunny Manager Noah Assad on Launching a Label, Landing the Super Bowl & His Near-Deal With Interscope
Noah Assad fell first for the voice: a deep bass with the ductile consistency of brown taffy, rapping over sparse trap beats. Then he discovered the voice belonged to a grocery bagger who called himself Bad Bunny. "Just from the name, I wanted to sign him," recalls Assad, 29, speaking to Billboard from his airy home on the outs