Myntra said it has seen growth in first-time shoppers and demand in certain categories between mid-May and June, when the second wave disrupted business in general.First-time customers grew by two-fold on a year-on-year period, with smaller cities being among the key growth drivers especially in north India.
New customer growth has been stronger in the western region at 130% in the same for the period.Some of the categories such as beauty and personal care (BPC) and kidswear, lounge wear and lingerie drove demand during the course of the pandemic, showing a positive indication of consumers’ shopping intent and a hope for the brand partners, Myntra said.“There was some unpredictability and initial ambiguity because there was no national.