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NFL, TV partners navigating pandemic and future rights deals

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In a year in which few things are normal, there will be some familiar things about NFL broadcasts this season. Announcers will be in the stadiums, pregame shows will have their usual fill of banter and debate and the regular season will start on time.But will it translate to an increase in ratings for a third straight year?

Opinions are mixed, but Neal Pilson, the former president of CBS Sports who now runs his own sports television consulting company, thinks there will be growth because of many factors.“More people are home, all those that go to the game will be home watching which will add up in some markets plus there might not be as much group viewing,” he said.Pilson also points to the NFL starting its regular season on time as another.

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