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'Not using billboards to create covid related awareness a lost chance'

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BENGALURU : The Bruhat Bengaluru Mahanagara Palike (BBMP), is resisting the idea of using hoarding and billboards to raise awareness on covid-19 for aesthetic reasons, which counts as a lost chance to engage the community and battle misinformation against the virus, say officials.The city corporation fears that using these hoardings would spoil the “look" of the city even though the Karnataka High Court permitted the government and BBMP to use available spaces to create awareness and share other important information about the disease.“It mars the aesthetics of the city and may lead to the return of advertisements on these hoardings," said one official, requesting anonymity.The BBMP is instead mooting for door-to-door visits by volunteers.

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