Ratan Tata said the virus will disappear but the innovativeness that entrepreneurs bring to their businesses despite the current challenges, will become benchmarks for tomorrow NEW DELHI : Ratan Tata on Monday advised entrepreneurs to look for new opportunities to innovate, adapt to find new solutions to make businesses disaster proof amid the covid outbreak.. “Look at this as the new landscape or a new playing field, and apply your adaptive nature and innovativeness to finding solutions so that you can say that this challenge gave us a new way to do things," advises Tata.
Tata was talking to Sudhir Sethi, founder and chairman of venture capital firm, Chiratae Ventures on how entrepreneurs should navigate the covid-19 crisis .