Microsoft introducing their own nostalgic sweaters, sales have been sluggish. “When the pandemic first hit in March, we saw an overnight 80% decline in sales,” says Nicklaus Morton, co-founder of seasonal apparel store Tipsy Elves, whose biggest sellers include Father Christmas recreating a photo from Kim Kardashian’s Paper magazine shoot, and one featuring a caricature of saxophonist Kenny G, depicted shirtless, with the slogan “saxy Christmas”. “We’ve been able to grow every year since 2011 (but) my sense is that during times of economic uncertainty people tend to spend less on non-essential items,” said Morton. “Since for so many months professional attire has been downgraded and no one knows if and when there will be a return to the.