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Lockdown eases, but streaming is now a way of life
What accounts for the rise of OTTs in India?Over-the-top (OTT) media streaming is offered over the internet, bypassing cable, broadcast, and satellite television platforms. Faster internet, aided by cheap smartphones and data packs provided by telecom players across the board such as Reliance Jio, Airtel and Vodafone Idea have powered the growth of more than 30 OTT entities in India, including US platforms like Netflix and Amazon Prime Video, as well as home-grown Disney+ Hotstar, ZEE5, ALTBalaji and Voot.