NEW DELHI: Since the lockdown began audio streaming platforms have seen a 32% drop in consumption till mid-April as most people stayed home, according to a report by television viewership agency BARC and data measurement firm Nielsen.
However, these services see podcasts, both entertainment and motivational, as a means to drive engagement given the time people have on their hands now. “The initial excitement of being able to be home and consume large amounts of video content has led to some medium fatigue considering we weren't really preparing ourselves for this long time in isolation.
Podcast listening helps create a little bubble of privacy since it is a very personal or private experience," said Kavita Rajwade, co-founder, IVM