NEW DELHI: The array of video streaming platforms in India has found a big opportunity, catering to the young and old, as families stay home during the lockdown to contain the spread of covid-19.
Initially seen as niche services appealing primarily to urban, millennial crowds, these video streaming platforms have discovered a new audience in the 40-plus generation that is lapping up old classics, both films and television shows as other avenues of entertainment remain out of reach. “We’ve definitely seen good spike in consumption of classics over the past three weeks across genres, be it comedy, action, or romance," said Hiren Gada, chief executive officer at Shemaroo Entertainment that not only offers movies for free on YouTube but has