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India looks to poor farmers to rescue its coronavirus-ravaged economy
Unprecedented DemandSome companies reported strong demand for their products and services, such as automobile, cement, steel, tires and jewelry, in rural areas.Hindustan Unilever Ltd., Asia’s biggest maker of personal care products by market value, said its sales jumped the most since 2011. “We are seeing rural markets as well as smaller towns perform relatively better," Sanjiv Mehta, chairman and managing director of the company, which sells its products through 8 million outlets in the nation, said on a conference call.Tractors, passenger cars and light commercial vehicles are seeing a healthy demand as rural buying continues to be strong, according to Mahindra & Mahindra Financial Services Ltd.