Editor's Note: The research below was conducted in partnership between Franklin Templeton and Gallup.Research from the Franklin Templeton-Gallup Economics of Recovery study shows that individuals' confidence in their ability to protect themselves from COVID-19 is strongly linked to increased public consumption and activity, particularly for restaurants, hotels and air travel.For unemployment to decrease and sustainable economic recovery to occur, Americans' confidence regarding COVID-19 must increase.
As of the latest wave of study results (Oct. 1-9, 2020), about three in 10 Americans (29%) were "very confident" they could protect themselves from infection while in public.