Coronavirus recession is quite different from the Great Recession. Estimates suggest that advertising spend will reduce by 30-60% throughout 2020 and beyond.During these times, it is crucial to know how consumer behavior has shifted, what impact it has had on the acquisition of new users, and existing users’ activity.
How banks and fintech apps are responding to this change, and what strategies should they be implementing right now.Downloads and active users for Banks and other financial apps seem to be decreasing in Asia from February 2020 till April 2020.