To help raise awareness of the important issue, Twitter is pleased to support the #KeepItOn campaign, with the launch of a special emoji Social media platform, Twitter, today announced support for the #KeepItOn campaign.
To be clear, the company isn’t joining the campaign but will be creating a special emoji for the hashtag on its platform. Twitter usually charges companies for branded hashtags like this or creates them only for events and trends with global or national importance. “We know people quickly move through their timeline and a Tweet needs to stand out to get attention.
We call this “stopping power" and branded emojis help marketers achieve it. The amount of attention ads receive increases by almost 10% when branded emojis are