LONDON - Consumer products giant Unilever said Tuesday it will drop the word "normal" from its beauty and personal care products in a push to create a "broader, far more inclusive definition of beauty."The global company also committed to ending excessive photo editing of models featured in ads and on product packaging.
This includes ending digital alterations that change a person’s body shape, size, proportions or skin color.Unilever said it will increase the number of ads "portraying people from diverse, under-represented groups.""With one billion people using our beauty and personal care products every day, and even more seeing our advertising, our brands have the power to make a real difference to people’s lives," said Sunny Jain,.