Given the dearth of data as well as fashion trend forecasters in India, what can one expect in the future? Fashion is a performance in many situations, and the nature of the performance has changed," says David Abraham, creative director of the brand Abraham & Thakore.
In fashion, trend forecasts are the heralds of the future—forecasts help designers and brands choose the aesthetics, in terms of silhouettes, colours or patterns, they will broadly follow by looking at what’s doing well and will continue to do so.
What is doing well depends on the forces of demand and supply, much like market economics. A broad range of social consumption patterns, such as consumer psychology and mentality and cultural shifts and influences, also decide what