2020

Why the future of foundation is smarter than ever

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www.telegraph.co.uk

From Estée Lauder to Origins, the latest foundations to hit shelves aren't just glow-imparting but good for your skin Much like unboxing new shoes, cracking open a foundation is joyous (and we need a bit of cheer right now…).

It’s cheaper than serum and makes an instant impact. Recently, though, I’ve been using solely concealer – a full face of base feels too covered-up when freckles, wrinkles and all manner of so-called imperfections are now cool.

The result is also more youthful, as real skin has a radiance that’s hard to replicate with man-made pigment. The make-up artists who say this are often a decade younger than me, which leaves some room for cynicism, but there’s nothing like a hands-on demo to put me in my place.

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