BENGALURU : Come October, once its employees are fully vaccinated, consumer durables major Usha International Ltd intends to get a small team up and running out of a co-working centre in Zirakpur, a satellite town on the outskirts of Chandigarh.
Zirakpur is a strange location to have an office for a Gurugram-headquartered firm such as Usha. “If you want to grow your business, you need to be strategically located.
Zirakpur has great connectivity and is close to national highways, and it is part of the (Chandigarh-Panchkula-Mohali) tri-city area," said Manmohan Bhutani, sales administration head, Usha International.
What is left unstated is a set of new post-pandemic realities that have compelled firms to reconsider forgotten geographies.