Yangon, Myanmar is known for its architectural mix of colonial architecture alongside traditional pagodas covered in gold leaf and studded with jewels.
Now, it is using an innovative media mix to raise awareness on COVID-19 and protect its citizens. The People’s Health Foundation, in close collaboration with the Ministry of Health and Sports, in April 2020 launched a mass media campaign to promote safe behaviour during the COVID-19 crisis and to increase solidarity with patients and medical staff.
The “Let’s beat COVID-19 together” campaign ran for six weeks on TV, radio and on Facebook. The mass media campaign came together in a very short period of time, when the urgency of the COVID-19 crisis in Myanmar had become clear and Yangon was