Refuelling the need for pharmaceutical care Pharmaceutical care is the need of the hour in India, with a shift in pharmacy practise from being drug product-oriented to patient-oriented to generate measurable outcomes that improve patients' quality of life.
The road back to good health is paved with worry caused by a lack of knowledge, confidence, and understanding about the condition and therapy, as well as tension from attempting to find the proper medicines with the right advice.
The "Rahat Goli" campaign is tackling these challenges of supplying high-quality generic medicines to dispel generic pharmaceutical scepticism in India.