ORANGE COUNTY, Fla. – John Rivers is the owner of four Central Florida restaurants including 4 Rivers Smokehouse, which has become a well-known success.
Just like most businesses, Rivers said the coronavirus had a huge impact on his bottom line. “We had our strongest sales to start off the year, and overnight, we were down to 40%,” Rivers said.
He said he quickly changed his business model and cut back, to be able to rehire some of his employees while helping the community.
He shared four pieces of advice for small business owners who are trying to make ends meet. 1. Create a new business model “You have to pivot quickly and reduce your burn-rate, lowering your expenses on a day-to-day basis.