What started as a viral tweet hoping to spur some extra donations to the Ottawa Food Bank during the novel coronavirus pandemic has evolved into a full-fledged partnership between legendary American hip-hop group Wu-Tang Clan and Canada’s capital.
Though the team-up might seem an unlikely one, it traces back to a spontaneous donation from Wu-Tang Clan to the Ottawa Food Bank in April.
Last month, Mayor Jim Watson organized a social media campaign with Shopify COO Harley Finkelstein that would see the Ottawa entrepreneur donate $1 for every retweet the campaign post received.
Jumping on board was Adam Miron, co-founder of Gatineau, Que.-based cannabis producer Hexo Corp., who tagged his contacts at Wu-Tang.