COVID-19 pandemic in March 2020, the Alberta government has spent $15.4 million on COVID-19-related public messaging.According to the government, that money has gone to a six-phase campaign designed to inform residents on the latest information around public health measures as well as sub-campaigns to promote things like mental health resources, supports for seniors, regional ads aimed at specific communities, promotion of COVID-testing resources, promotion of the provincial contact-tracing app, promotion of isolation supports, supporting local businesses and the vaccine campaign. ‘Nobody loves a house party more than COVID’: Alberta launches new ad campaign Probably most recognizable advertising campaign is the “COVID Loves” campaign.