[TRENDING: Florida moves to phase 3 of coronavirus reopening | New Jurassic World coaster announced ]The e-commerce giant has never held it this late and never in the fourth quarter, which also includes Black Friday and Cyber Monday.Amazon Prime Vice President Jamil Ghani says the company thinks Prime Day will be bigger this year than ever before.Amazon has thrived during the pandemic as consumers purchase more goods online to limit store visits.The company reported $88.9 billion in sales during its latest quarter ending June 30, a 40% jump from the same period a year earlier..