NEW YORK – In a sign of how the pandemic is remaking Hollywood traditions, AMC Theatres and Universal Studios on Tuesday announced an agreement for a shortened theatrical window, with the studio's films playing for a minimum of 17 days in cinemas.The standard window of theatrical exclusivity typically runs about 90 days.
Up until now, the largest chains have steadfastly refused to screen films that don't give releases a lengthy and exclusive run in theaters before moving onto video-on-demand or streaming services.
Studios, meanwhile, have increasingly sought to deliver new movies more quickly into the home.The agreement repairs a rift between AMC and Universal, which is owned by Comcast Corp.