Instead of watching their own finances crater, shut-in television viewers tuned in to the game show “Let’s Make a Deal” in record numbers last week.
TV programs across the dial recorded superlatives last week with a captive audience of millions of Americans told to stay home because of the coronavirus.
Few were as interesting as the newfound fervor for CBS’ “Let’s Make a Deal,” which recorded its most-watched week since the show was brought back 11 years ago with Wayne Brady as host, the Nielsen company said.
Cost-conscious viewers also gave “The Price is Right,” now hosted by Drew Carey, its biggest audience in four years, Nielsen said.