At the start of 2021, L.A. residents used to the city's biannual proliferation of "For Your Consideration" billboards needed only to look skyward for reminders they were still living in unprecedented times.
The prevalence of out-of-home advertising (which comprises billboards, bus, bench and other outdoor ads) hawking titles vying for Golden Globes, Oscars and other awards decreased noticeably, observers say, at a time when many industry voters still weren't venturing far from home, forcing campaigners to seek alternate ways to reach them, and the awards season became longer and more drawn-out.
Out-of-home advertising was "one of the first things to go for me this year because I just don't see the benefit that we would normally see from.