NEW DELHI: ‘Har Ghar Chup Chap Se Kehta Hai’ (loosely translated to every house has something to say) advertising campaign, which did wonders for Asian Paints brand value in 2007, is back to spread a the crucial message of staying home and being safe amidst the covid-19 outbreak in the country.
Created by advertising agency Ogilvy India, the 50 second long digital film https://www.youtube.com/watch?v=PBuI23kojko&feature=youtu.be is stitched together with a montage of shots that is more relatable now that everyone is home amid the lockdown.
The film has a narration by ad guru Piyush Pandey and aims to convey to consumers the simple joy of staying at home. The brand's nostalgic concept shows the daily lives of various people during the