NEW DELHI : Movie-going audiences across India misses the big screen, theatrical experience but will not go back to theatres immediately after they reopen.
A new report by media consulting firm Ormax titled 'Back to the Theatre' says 82% of regular theatre-going audiences have been missing the big screen a lot but 47% say they will wait for two to three weeks to decide if it is safe to go.
The online survey was conducted in May 2020 among 1,000 regular theatre-going people in the 15 plus age group across 58 towns and cities of India.
It took into account Hindi, Tamil and Telugu movie-going audiences. About 81% of Hindi audiences, 83% of Tamil audiences and 84% of Telugu audiences were missing theatres a lot, the survey said.