Kyunki Saas Bhi Kabhi Bahu Thi or even Balika Vadhu later," Kapoor said. The weakening of the emotional bond was mostly because the stories were lengthy, Kapoor said.Sameer Nair, chief executive officer of production house Applause Entertainment, agreed.
Nair is a programming veteran under whom Star Plus catapulted to dizzying heights with soaps such as Kahani Ghar Ghar Ki as well as popular game show Kaun Banega Crorepati 20 years ago.“When we launched those shows, TV hadn’t seen anything like that before.