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Bharat witnesses substantial rise in Covid cases, may hit customer sentiment adversely

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New Delhi: Sales of entry-level motorcycles, passenger vehicles and tractors may revive only in the fiscal second half, according to analysts and industry executives.The raging second covid wave is likely to keep consumer sentiment weak while the spread of infections to rural and semi-urban areas will impact sales in those markets, they said.This will affect companies such as Hero MotoCorp Ltd, Maruti Suzuki India Ltd, Mahindra and Mahindra Ltd and Escorts Ltd who have a large exposure to the rural markets.Most of these automakers were hoping for a robust recovery in sales this year following an improvement in economic activity after the first wave of the pandemic last year that had forced the government to enforce a strict nationwide.

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