appealed to its customers in the UK to order from competitors, including long-time rival McDonald’s.“We never thought we’d be asking you to do this, but restaurants employing thousands of staff really need your support at the moment," it said in a statement, which also named KFC, Subway, Taco Bell and Domino’s Pizza, among other chains.This kind of marketing works in times of turmoil, Harish Bijoor, brand strategy expert and founder, Harish Bijoor Consults Inc said.“During the ongoing covid crisis when every business is struggling, the sentiment shared by brands is cooperative.