Righteous Gelato introduced the chocolate mint chip BLM gelato, saying that $5 from each $12 pint would support “efforts to combat systemic racism and advocate for racialized and marginalized communities.”The product featured art by a white person, showing three people carrying BLM signs and wearing masks that said, “I can’t breathe.” Its profits were earmarked for ActionDignity, which is not affiliated with BLM.Reaction poured in on social media, with many saying the company was commodifying the BLM movement.
Leaders in the Black community said the screw-up could have been avoided with a simple conversation.Kay L with BLM Calgary questioned if the product was real, calling it tasteless.“I was actually really, really shocked when I saw it..