Small businesses have been one of the hardest-hit sectors since the beginning of the coronavirus crisis. Recently, through partnerships with the Downtown Kingston BIA, a new online campaign was launched to encourage residents in the Kingston, Ont., region to shop local.
With businesses slowly beginning to reopen, there are now several online campaigns to promote and encourage the community to buy local.
Launched on May 8, the Love Kingston website and Twitter feed highlights local businesses that are open and tells their story in the current pandemic. “Try to make local decisions before hitting that button for Amazon, for example,” says Michele Langlois, general manager and marketing director at Downtown Kingston. “On one hand, it’s