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Downtown London launches campaign, contest to help core businesses impacted by COVID-19

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globalnews.ca

A new campaign is looking to help small businesses in London’s downtown core that have been hit hard by emergency measures implemented due to the COVID-19 pandemic.

The eight-week campaign, “Hit our Bricks… Small is the New Mall”, was officially launched last Tuesday, the same day the province implemented stage one of its reopening framework allowing retail with street-front entrances to reopen.

Downtown London says many of its members have had to close their doors or shift operations as a result of emergency orders implemented by the province.

To entice shoppers back to the core, the campaign is encouraging Londoners to snap a photo of their most recent purchase to potentially win some “Downtown Dollars” — promotional currency that can be

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