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Car makers need to focus on developing digital platforms for post-pandemic sales: EY
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Indian auto makers should invest more in developing their respective digital platforms for vehicle sales as of some segment of customers will prefer to buy vehicles through these online platforms in the aftermath of the Covid- 19 pandemic, said consultancy firm Ernst & Young in a report on Thursday.
According to the report, Indian customer’s views and behaviour towards an online car purchase platform is only going to evolve.
Hence, Original Equipment Manufacturers (OEMs) and car aggregators can take a cue from global players and gradually develop their capabilities to support this transformation.
As the Covid-19 pandemic started spreading in March, vehicle sales crashed as customers stopped venturing into showrooms, causing major losses to
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COVID-19
United States
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Cases: 46 252 513
Deaths: 750 423
Recovered: 0
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India
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Cases: 34 321 025
Deaths: 459 652
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Brazil
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