India covid-19 outbreak Government crisis India

‘Cinema has sustained itself during recessions’

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With movie houses forced to down shutters across the country, India’s film production and exhibition business has been hit severely.

In fact, according to the Multiplex Association of India, even before the cinema halls were closed down, footfall had declined by 30% between 1 February and 24 March following the covid-19 outbreak.

Ajay Bijli, chairman and managing director, PVR Ltd, India’s largest cinema exhibition chain, has urged the government to help the industry stay afloat during this unprecedented global crisis.

Edited excerpts from an interview: How will the crisis affect your business? Today, any entrepreneur is a human being first.

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