Blending of WFH will be higher than before. Clients understand that there are some processes that can be delivered from home, says Keshav Murugesh, Group CEO, WNS Global Services NEW DELHI : India’s IT-BPO industry rode a two-decade wave of globalization to cement itself as an outsourcing hub for services.
With protectionist voices rising across the US, the UK and Europe—the industry’s bread-and-butter markets—the tide seems to be turning.
Keshav Murugesh, group chief executive officer of business process management company WNS Global Services, and the former chairman of Nasscom, believes that IT/BPO companies will rebound.
The way they sell, meanwhile, is in for a pivot, said Murugesh. Edited excerpts from an interview: Will covid-19