LAKE BUENA VISTA, Fla. – Jimmy Butler, perhaps the NBA’s best-known barista, is not adjusting the prices at the coffee shop that he’s been operating out of his hotel room for Miami Heat teammates and staff inside the NBA bubble.
Even after a win, everything at Big Face Coffee remains $20.The plan is working, so Butler sees no reason to change.The Heat might apply the same approach going forward in these NBA Finals.
Butler played 45 minutes and had the ball in his hands on basically every possession of Game 3, when Miami won to get within 2-1 of the Los Angeles Lakers in this series.
Game 4 is Tuesday night, and much like Butler’s coffee-sales strategy, the Heat may stick with what works.“There’s no turning back,” Heat coach Erik Spoelstra.