Gen Z has grown up in a completely different context than Boomers and Gen Xers. The events in these formative years have shaped an entire generation’s worldview.
This generation missed out on the decades of relatively uninterrupted stability and prosperity that Boomers benefitted from.
Instead, they have had to make do with living in the aftermath of two seismically disruptive events: the Great Recession of 2008 and now the COVID-19 Pandemic of 2020.If we consider that Gen Z has never known the years of stability that Boomers benefitted from and instead have been shaped by cultural events that led to broad social and economic change, then are we really that surprised that Gen Z is telling us that they’re keen for change post-COVID?If you.