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‘Consumers will embrace ready-to-cook, frozen meals’

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Large-scale job losses will lead to consumers buying only basic and essential items for the near future NEW DELHI : With most people working from homes with limited dine-outs due to fears of viral infection, consumers may buy ready-to-eat and convenience food products, said top officials from fast-moving consumer goods (FMCG) firms at the Mint’s Pivot or Perish FMCG in India: Bridging the Digital Gap campaign on Thursday.

Adani Wilmar Ltd, which sells the Fortune brand of edible oils, said it has received encouraging response to its ready-to-cook (RTC) range of khichdis in three variants. “During the lockdown, people wanted something which is easy to cook since various food items were not easily available.

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